Aligning a diverse group of companies
into a 360 property solution.
A major challenge with redesigning the logo was disrupting the visual connection that customers have with the old logo. With some slight visual changes of the graphic and update in colours, we manage to achieve a new fresh design, while capturing the essence of the old design.
This was essential as we were still speaking to our old audience while staying relevant and competitive in the market.
"Thanks for everything Dom, you have been a great asset to Faircape"
The Faircape Group is an established property company with more than 39 years of success in the industry. The vision was to consistently achieve a standard of excellence within the business by delivering exceptional customer experiences.
I was tasked to redesign the entire brand identity to include all services as a 360-property solution. This included the corporate identity of the group and all marketing collateral.
Email designs should be attention-grabbing, aesthetically pleasing and on brand. Great email design will resonate with your audience more effectively and convert people into paying customers.
Capture their attention so that they want to open.
Break up written content with memorable experiences.
Visual content is organised and easy to consume and navigate.
Information is easy to scan and read. The arrangement of elements on the page guides users to what they need first, second, and so on.
Left only elements that are the most important for user task. Optimised both content and functional elements for fast visual scanning. F-shape, Z-shape, and E-shape for blogs.
Prominently featured crucial functions and hide less frequently used functions.
Insured all internal links stood out. This led to more downloads and form submissions.
We worked on a content strategy extremely targeted to our buyer persona's needs and pain points.
Included motivations, buying triggers and questions customers ask themselves along the way during the buying process.
A glossy lifestyle magazine for the active retired that is distributed across 6 retirement villages across Western Cape. It consisted of village and healthcare reports, activities within the villages and featured stories from residence.
It was aimed at promoting the active lifestyles within the villages and cross-selling additional services offered under the Faircape umbrella.
